Research-Indie Music Genre

Background Information

• Indie Rock is a genre of Rock music.
• It was created in the 1980's in the United Kingdom and then later was taken by the United States.
• Indie Rock, is often used to describe the independence of the artist, their music and the production of it. The artists are typically signed to independent record labels rather than major.
• Other names for Indie Rock or are associated with it are; indie pop, dance-punk, post-hardcore.
• Artists and Bands of this music genre usually use the instrumentation of guitars, bass guitars, keyboards and drums

Indie Rock Trends and Fashion
To get a better idea of the fashion and style I will need to use for my magazine I have put together a mood board of images of the Indie Rock fashion and trends, and some ideas I may include. All these image connote the rock scene, through the use of colours (black and white), costume and relaxed, youthful body language in some of the photos.

Current Indie Rock artists
I researched into current artists of this genre, I may use some of the names on my front cover to attract more people to read the magazine. The artists are:

• The Arctic Monkeys
• Babyshambles
• Bombay Bicycle Club
• Bat for lashes
• Dirty Pretty Things
• Doves
• Elbow
• Feist
• Florence and the Machine
• Franz Ferdinand
• The Futureheads
• Glasvegas
• The Gossip
• Hard-Fi
• Kids in Glass Houses
• Kaiser Chiefs
• The Killers
• The Kooks
• The Pigeon Detectives
• Owl City
• Mystery Jets
• MGMT
• LadyHawke
• We are Scientists
• The Zutons

Florence and the machiene
Florence from 'Florence and the machiene' is a well established female indie artist, who not only her music but her style makes her as successful as she is in the current music charts. Her charting songs 'The dog days are over' and cover of 'You've got the love' has given her place in the chart vocally but through her style and performances is when she truely reflects her indie image. 

Her image is clearly shown within the photo, her attitude, youth and individuality; they are all coded through the use media language, her clothes, body language, facial expressions and make-up and hair. The clothes within in this image represent her as being wild and untame, through her leopard print tights, and top which clearly states the word 'sex' and a pervocative image. Also this certain fashion choice is quite daring and rebellious which is related to the youth of herself and her target audience. As Florence is pointing towards the image on her top highlights the sexual aspect of her style within in this photo. Her facial expression also reflects the wild and fun side of her image, as it looks as if she does not take herself seriously. The hair and make-up choice is quite simple as her her is simply messy with her long fringe covering her eyes, and there is no sign of excess make-up in this photo, which gives as laid back feel to her personality.
However in other photoshoots Florence has many other images and styles, but they all portray the indie music genre.

The idea of having many different styles for my artist/band is something I shall persue when creating my own magazine.

Being a successful indie artist Florence has used an manipulated the power of the internet to her benefit.

Bands Website-http://florenceandthemachine.net/

YouTube Website-http://www.youtube.com/user/FlorenceMachineVEVO