Wednesday, 17 November 2010

Research- Media Institutes

To be able to create a good piece of coursework and product (front cover, contents page and double page spread) I will need to achieve an understanding of current media instituations in this magazine market. To achieve this I am going to research into three current Indie music magazines, Kerrang!, NME and Q.

Kerrang!

Kerrang! is a well established rock/metal music magazine however it has expanded it's horizons to a radio station, tv channel and a company to promote tours and hold their own gigs and tours. Kerrang! commenced publication on 7 June 1981 and was edited by Geoff Barton, initially as a one-time supplement in the Sounds newspaper, which focuses on the genre New Wave of British Heavy Metal and the rise of other hard rock acts. AC/DC appeared on Kerrang!’s first cover. To understand more about Kerrang! and it's current position in the market I conducted research by reading and exploring their website:
By going on this website I followed the links to their news, TV and radio.

NME
NME is also another well established music magazine, but it focuses on the Indie rock genre and culture of music. NME also have their own official website, a website to sell tickets for gigs and tours, chart website (where readers and fans votes are counted), radio and awards. The New Musical Express (better known as the NME) is a popular music magazine in the United Kingdom, published weekly since March 1952. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music magazine. During the period 1972 to 1976 it was particularly associated with gonzo journalism, then became closely associated with punk rock through the writing of Tony Parsons and Julie Burchill.
NME's official website: http://www.nme.com/

Q
Q magazine is the last that I have researched. A like the others Q has a radio station, website, magazine, current issue page, news and a chart. Q is a music magazine published monthly in the United Kingdom, with a circulation of 130,179 as of June 2007. Q was first published in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. In the early years, the magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on newsstands.
Q official website: http://www.qthemusic.com/

Conclusion
After researching into these institutions these are the things that I will need to consider:
  • The power of the internet: websites and music downloading
  • The audiences knowledge of the internet
  • How media institutions use more than one source to sell themselves within the market
  • How these magazines have developed into many other sources of the media over the years of production
  • If I were to develop this coursework further I would need to consider more of the use of internet and other media sources

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